Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.
Material type:
TextPublication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012.Edition: 2nd edDescription: xxv, 940 p. : ill. ; 25 cmISBN: - 9780273737872
- HD69.B7 K449 2012
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HD69.B7 K449 2012 (Browse shelf(Opens below)) | 1 | Available | 17870 |
Browsing Library shelves, Shelving location: First Floor Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| HD69.A84 2013 إدارة المشاريع / | HD69 . B373 ادارة الوقت: | HD69.B7 D53 2007 Brand management 101 : 101 lessons from real-world marketing / | HD69.B7 K449 2012 Strategic brand management : a European perspective / | HD69.B7 K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7 K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7 K45 2013 Strategic brand management : building, measuring, and managing brand equity / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.