Strategic brand management : (Record no. 26119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00933cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000011343 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102225203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120926r20122008enka |b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273737872 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040222 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201209260737 |
| Level of effort used to assign classification | laila |
| -- | 201209260737 |
| -- | laila |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K449 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 15273 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | a European perspective / |
| Statement of responsibility, etc. | Kevin Lane Keller, Tony Apéria, Mats Georgson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : New York : |
| Name of publisher, distributor, etc. | Financial Times/Prentice Hall, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 940 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 22491 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 9 (RLIN) | 53944 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aperia, Tony. |
| 9 (RLIN) | 53945 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Georgson, Mats. |
| 9 (RLIN) | 53946 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 33.00 | HD69.B7 K449 2012 | 17870 | 21/12/2024 | 1 | 66.00 | 21/12/2024 | Books |