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Strategic brand management : a European perspective /

Keller, Kevin Lane, 1956-

Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. - 2nd ed. - Harlow, England : New York : Financial Times/Prentice Hall, c2012. - xxv, 940 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273737872

Subjects--Topical Terms:
Brand name products--Management.
Brand name products--Management.--Europe

LC Class. No.: HD69.B7 / K449 2012

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