Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

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Material type: Text

TextPublication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012.Edition: 2nd edDescription: xxv, 940 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HD69.B7 K449 2012 (Browse shelf(Opens below))	1	Available	17870

Includes bibliographical references and index.

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