Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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Material type: Text

TextPublication details: Boston : Pearson, 2013.Edition: 4th edDescription: 590 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	4	Available	31700
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	5	Available	31691
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	6	Available	31692
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	7	Available	31693
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	8	Available	31694
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	9	Available	31695
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	10	Available	31696
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	11	Available	31697
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	12	Available	31698
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	13	Available	31699
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	1	Available	22634
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	2	Available	22635
Course Reserves	Library First Floor	HD69.B7 K45 2013 (Browse shelf(Opens below))	3	Available	22636

Includes bibliographical references and index.

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