Strategic brand management : (Record no. 21477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00732cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000112206 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140828s2013 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779414 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 17347928 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201408281101 |
| -- | aalzain |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K45 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 15273 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | -- Management. |
| 9 (RLIN) | 45942 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Course Reserves |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31700 | 21/12/2024 | 4 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31691 | 21/12/2024 | 5 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31692 | 21/12/2024 | 6 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31693 | 21/12/2024 | 7 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31694 | 21/12/2024 | 8 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31695 | 21/12/2024 | 9 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31696 | 21/12/2024 | 10 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31697 | 21/12/2024 | 11 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31698 | 21/12/2024 | 12 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 31699 | 21/12/2024 | 13 | 21/12/2024 | Course Reserves | |||||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 22634 | 21/12/2024 | 1 | 21/12/2024 | Course Reserves | 21.40 | 42.80 | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 22635 | 21/12/2024 | 2 | 21/12/2024 | Course Reserves | 21.40 | 42.80 | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 K45 2013 | 22636 | 21/12/2024 | 3 | 21/12/2024 | Course Reserves | 21.40 | 42.80 |