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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston : Pearson, 2013. - 590 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780273779414

Subjects--Topical Terms:
Brand name products---- Management.

LC Class. No.: HD69.B7 / K45 2013

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Strategic brand management : building, measuring, and managing brand equity /

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