The Marketing Plan : A Practitioner's Guide / John Westwood.
Material type:
TextPublication details: London : Kogan Page, 1990 (1992 printing)Description: 217 p. : ill. ; 24 cmISBN: - 0749407867 :
- HF5415.13 .W48 1990
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| HF5415.13 T3784 2007 ادارة التسويق/ | HF5415.13 W475 1997 30 Minutes ...... To Write a Marketing Plan/ | HF5415.13 W475 1997 30 Minutes ...... To Write a Marketing Plan/ | HF5415.13 .W48 1990 The Marketing Plan : A Practitioner's Guide / | HF5415.13 .W48 1990 The Marketing Plan : A Practitioner's Guide / | HF5415.13 .W48 2011 How to write a marketing plan / | HF5415.135 .C72 2006 Strategic Marketing / |
Includes bibliographical references (p. [209]) and index.
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.
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