The Marketing Plan : A Practitioner's Guide /
Westwood, John, 1947-
The Marketing Plan : A Practitioner's Guide / John Westwood. - London : Kogan Page, 1990 - 217 p. : ill. ; 24 cm.
Includes bibliographical references (p. [209]) and index.
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.
0749407867 :
Marketing--Management.
HF5415.13 / .W48 1990
The Marketing Plan : A Practitioner's Guide / John Westwood. - London : Kogan Page, 1990 - 217 p. : ill. ; 24 cm.
Includes bibliographical references (p. [209]) and index.
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.
0749407867 :
Marketing--Management.
HF5415.13 / .W48 1990