The Marketing Plan : (Record no. 7289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01055cam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000004315 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090201s1990 enka |bs 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749407867 : |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202301191125 |
| Level of effort used to assign nonsubject heading access points | shakra |
| Level of effort used to assign subject headings | 201402040125 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201002281125 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200903291502 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200902011229 |
| -- | venkatrajand |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W48 1990 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 12629 |
| 245 14 - TITLE STATEMENT | |
| Title | The Marketing Plan : |
| Remainder of title | A Practitioner's Guide / |
| Statement of responsibility, etc. | John Westwood. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1990 |
| Date of manufacture | (1992 printing) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [209]) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2888 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 7.20 | HF5415.13 .W48 1990 | 1306 | 21/12/2024 | 1 | 14.40 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 7.20 | HF5415.13 .W48 1990 | 919 | 21/12/2024 | 2 | 14.40 | 21/12/2024 | Books |