Marketing Encyclopedia : Issues and Trends Shaping the Future / Jeffrey Heilbrunn, editor.
Material type:
TextPublication details: Chicago : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, c1995.Description: x, 348 p. : ill. ; 24 cmISBN: - 0844235938
- American Marketing Assocication marketing encyclopedia
- AMA marketing encyclopedia [Spine title]
- 658/.003 20
- HF5415 .M2982 1995
| Item type | Current library | Copy number | Status | Barcode | |
|---|---|---|---|---|---|
| References | Library Ground Floor | 1 | Not for loan | 912 |
At head of title: American Marketing Association
Includes bibliographical references and index.
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