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Marketing Encyclopedia : Issues and Trends Shaping the Future /

Marketing Encyclopedia : Issues and Trends Shaping the Future / American Marketing Assocication marketing encyclopedia AMA marketing encyclopedia Jeffrey Heilbrunn, editor. - Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995. - x, 348 p. : ill. ; 24 cm.

At head of title: American Marketing Association

Includes bibliographical references and index.

ISBN: 0844235938

LCCN: 94-017747

Subjects--Topical Terms:
Marketing--Encyclopedias.

LC Class. No.: HF5415 / .M2982 1995

Dewey Class. No.: 658/.003

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Marketing Encyclopedia : Issues and Trends Shaping the Future /

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