Basic Marketing : A Global-Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Copy number	Status	Notes	Barcode
Books	Library First Floor	1	Available	+CD	2921
Books	Library First Floor	2	Available		2923
Books	Library First Floor	3	Available		2922
CD's	Library Ground Floor	1	Available		0002921

Includes bibliographical references (p. 723-760) and indexes.

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