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Basic Marketing : A Global-Managerial Approach /

McCarthy, E. Jerome

Basic Marketing : A Global-Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr. - 11th ed. - Homewood, IL : Irwin, c1993. - xxii, 763, 15, 14 p. : col. ill. ; 27 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 723-760) and indexes.

ISBN: 025610509X

LCCN: 92-031792

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.

LC Class. No.: HF5415.13 / .M369 1993

Dewey Class. No.: 658.8

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Basic Marketing : A Global-Managerial Approach /

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