Normal view MARC view ISBD view

Basic Marketing : (Record no. 3711)

MARC details
000 -LEADER
fixed length control field	01068cam a2200289 a 4500
001 - CONTROL NUMBER
control field	vtls000001867
003 - CONTROL NUMBER IDENTIFIER
control field	VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250102222818.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	081111s1993 ilua \|b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	92-031792
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	025610509X
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202301221023
Level of effort used to assign nonsubject heading access points	shakra
Level of effort used to assign subject headings	201402040055
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	200811111440
Level of effort used to assign classification	venkatrajand
--	200811111231
--	alawaid
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.M369 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition information	20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
Fuller form of name	(Edmund Jerome)
9 (RLIN)	10420
245 10 - TITLE STATEMENT
Title	Basic Marketing :
Remainder of title	A Global-Managerial Approach /
Statement of responsibility, etc.	E. Jerome McCarthy, William D. Perreault, Jr.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Homewood, IL :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	c1993.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 763, 15, 14 p. :
Other physical details	col. ill. ;
Dimensions	27 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The Irwin series in marketing
9 (RLIN)	10421
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 723-760) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
9 (RLIN)	2888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Geographic subdivision	United States
General subdivision	Management.
9 (RLIN)	10422
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing
General subdivision	Management.
9 (RLIN)	809
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
9 (RLIN)	10423
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Suppress in OPAC	No
Koha item type	CD's

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Public note
Library of Congress Classification	Library	Library	First Floor	21/12/2024	2921	21/12/2024	1	21/12/2024	Books	+CD
Library of Congress Classification	Library	Library	First Floor	21/12/2024	2923	21/12/2024	2	21/12/2024	Books
Library of Congress Classification	Library	Library	First Floor	21/12/2024	2922	21/12/2024	3	21/12/2024	Books
Library of Congress Classification	Library	Library	Ground Floor	21/12/2024	0002921	21/12/2024	1	21/12/2024	CD's

Basic Marketing : (Record no. 3711)

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