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Successful Direct Marketing Methods / Bob Stone.

By: Material type: TextTextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1994.Edition: 5th edDescription: xvii, 654 p. : ill. ; 24 cmISBN:
  • 0844235105
Subject(s): DDC classification:
  • 658.8/4 20
LOC classification:
  • HF5415.126 .S757 1996
Summary: $a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library First Floor HF5415.126 .S757 1996 (Browse shelf(Opens below)) 1 Available 2726
Books Library First Floor HF5415.126 .S757 1996 (Browse shelf(Opens below)) 2 Available 2727

Includes index.

$a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.

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