Successful Direct Marketing Methods / (Record no. 370)
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000 -LEADER | |
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fixed length control field | 01016pam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | vtls000001899 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | VRT |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250102222429.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 081111s1996 ilua | 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 93-006716 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0844235105 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
Level of rules in bibliographic description | 202302121448 |
Level of effort used to assign nonsubject heading access points | shakra |
Level of effort used to assign subject headings | 201402040055 |
Level of effort used to assign classification | VLOAD |
Level of effort used to assign subject headings | 201005181218 |
Level of effort used to assign classification | malmash |
Level of effort used to assign subject headings | 200811121215 |
Level of effort used to assign classification | venkatrajand |
-- | 200811111505 |
-- | musallam |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.126 |
Item number | .S757 1996 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/4 |
Edition information | 20 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Stone, Bob, |
Dates associated with a name | 1918-2007. |
9 (RLIN) | 1277 |
245 10 - TITLE STATEMENT | |
Title | Successful Direct Marketing Methods / |
Statement of responsibility, etc. | Bob Stone. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Lincolnwood, Ill., USA : |
Name of publisher, distributor, etc. | NTC Business Books, |
Date of publication, distribution, etc. | c1994. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 654 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | $a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Direct marketing. |
9 (RLIN) | 1276 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Suppress in OPAC | No |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 28.40 | HF5415.126 .S757 1996 | 2726 | 21/12/2024 | 1 | 56.80 | 21/12/2024 | Books | |||||
Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 28.40 | HF5415.126 .S757 1996 | 2727 | 21/12/2024 | 2 | 56.80 | 21/12/2024 | Books |