Successful Direct Marketing Methods /
Stone, Bob, 1918-2007.
Successful Direct Marketing Methods / Bob Stone. - 5th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1994. - xvii, 654 p. : ill. ; 24 cm.
Includes index.
$a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
0844235105
93-006716
Direct marketing.
HF5415.126 / .S757 1996
658.8/4
Successful Direct Marketing Methods / Bob Stone. - 5th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1994. - xvii, 654 p. : ill. ; 24 cm.
Includes index.
$a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
0844235105
93-006716
Direct marketing.
HF5415.126 / .S757 1996
658.8/4