Marketing: Concepts and Strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell
Material type:
TextPublication details: New York: Houghton Mifflin، 2001Edition: 4th edDescription: 876 p: ill؛ 25cmISBN: - 0395962447
- HF5415 .D537 2001
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415 .D537 2001 (Browse shelf(Opens below)) | 1 | Available | 65 | |
| Books | Library First Floor | HF5415 .D537 2001 (Browse shelf(Opens below)) | 2 | Available | 64 |
Browsing Library shelves, Shelving location: First Floor Close shelf browser (Hides shelf browser)
| HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 .D537 2001 Marketing: Concepts and Strategies / | HF5415 .D537 2001 Marketing: Concepts and Strategies / | HF5415 .F34 2022 Foundations of marketing / | HF5415 F548 1996 Marketing For Success / |
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.
There are no comments on this title.
Log in to your account to post a comment.