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Marketing: Concepts and Strategies /

Dibb, Sally

Marketing: Concepts and Strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell - 4th ed - New York: Houghton Mifflin، 2001 - 876 p: ill؛ 25cm

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.

ISBN: 0395962447

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .D537 2001

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