Marketing: Concepts and Strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell

By:

Dibb, Sally

Contributor(s):

Material type: Text

TextPublication details: New York: Houghton Mifflin، 2001Edition: 4th edDescription: 876 p: ill؛ 25cmISBN:

0395962447

Subject(s):

Marketing

LOC classification:

HF5415 .D537 2001

Summary: Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415 .D537 2001 (Browse shelf(Opens below))	1	Available	65
Books	Library First Floor	HF5415 .D537 2001 (Browse shelf(Opens below))	2	Available	64

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.

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Marketing: Concepts and Strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell

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