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Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2010.Description: xv, 244 p. ; : ill. ; 24 cmISBN:
  • 9780273719953
  • 0273719955
Subject(s): LOC classification:
  • HF5415.5 .W35 2010
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