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Branding with brains : the science of getting customers to choose your company /

Walvis, Tjaco.

Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis. - Harlow : Financial Times Prentice Hall, 2010. - xv, 244 p. ; : ill. ; 24 cm.

Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780273719953 0273719955

Subjects--Topical Terms:
Branding (Marketing)--Psychological aspects.

LC Class. No.: HF5415.5 / .W35 2010

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Branding with brains : the science of getting customers to choose your company /

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