Branding with brains : (Record no. 20958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00829cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000010388 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110828s2010 enka |b 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273719953 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273719955 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040215 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201202211058 |
| Level of effort used to assign classification | laila |
| Level of effort used to assign subject headings | 201108281021 |
| Level of effort used to assign classification | laila |
| -- | 201108281021 |
| -- | laila |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| Item number | .W35 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walvis, Tjaco. |
| 9 (RLIN) | 45125 |
| 245 10 - TITLE STATEMENT | |
| Title | Branding with brains : |
| Remainder of title | the science of getting customers to choose your company / |
| Statement of responsibility, etc. | by Tjaco Walvis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 244 p. ; : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| Institution to which field applies | Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 45126 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 15.80 | HF5415.5 .W35 2010 | 16424 | 21/12/2024 | 1 | 31.60 | 21/12/2024 | Books |