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Marketing Planning: A Global Perspective / Svend Hollensen.

By: Material type: TextTextSeries: Perspectives in marketing seriesPublication details: New York, McGraw-Hill c2006.Description: xix, 455 p. ill. 24 cmSubject(s): DDC classification:
  • 658.8
LOC classification:
  • HG5415 .H657 2006
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library First Floor HG5415 .H657 2006 (Browse shelf(Opens below)) 1 Available 7768

Bibliography: p. 144-147.

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