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Marketing Planning: A Global Perspective /

Hollensen, Svend.

Marketing Planning: A Global Perspective / Svend Hollensen. - New York, McGraw-Hill c2006. - xix, 455 p. ill. 24 cm. - Perspectives in marketing series .

Bibliography: p. 144-147.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HG5415 / .H657 2006

Dewey Class. No.: 658.8

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Marketing Planning: A Global Perspective /

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