Marketing Planning: (Record no. 17186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737cam a22002171 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000005097 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090221s2006 nyua |b 000 0 eng | |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202301021046 |
| Level of effort used to assign nonsubject heading access points | shakra |
| Level of effort used to assign subject headings | 201402040129 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200902211055 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200902211054 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200902211051 |
| -- | venkatrajand |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HG5415 |
| Item number | .H657 2006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend. |
| 9 (RLIN) | 12215 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Planning: |
| Remainder of title | A Global Perspective / |
| Statement of responsibility, etc. | Svend Hollensen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 455 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Perspectives in marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 144-147. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HG5415 .H657 2006 | 7768 | 21/12/2024 | 1 | 21/12/2024 | Books |