This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.
Material type:
TextPublication details: Belmont, CA : Wadsworth/Thomson Learning, c2004.Edition: 8th edDescription: xii, 418 p. : ill. ; 25 cmISBN: - 0534562639 (pbk.)
- 659.2 22
- HM1221 .N48 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HM1221 .N48 2004 (Browse shelf(Opens below)) | 1 | Available | 7709 |
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| HM1221 . K43 2000 مدخل إلى العلاقات العامة / | HM1221.M84 2007 العلاقات العامة بمنظمات الرعاية الاجتماعية/ | HM1221 .N478 2005 Public Relations Writing : Form & Style. | HM1221 .N48 2004 This is PR : the realities of public relations / | HM1241 .A23 2001 أعمال ندوة أساليب مواجهة الشائعات / | HM1256 .P684 2005 Power, influence, and persuasion : sell your ideas and make things happen. | HM1261 D445 2007 أدوات القائد الناجح طاقات عقلية وروحية لا محدودة: الفراسة والحكمة والكياسة والفطنة/ |
Includes bibliographical references (p. 363-382) and index.
This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.
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