This is PR : the realities of public relations /
Newsom, Doug.
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. - 8th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - xii, 418 p. : ill. ; 25 cm.
Includes bibliographical references (p. 363-382) and index.
This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.
0534562639 (pbk.)
2003-104097
Public relations.
HM1221 / .N48 2004
659.2
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. - 8th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - xii, 418 p. : ill. ; 25 cm.
Includes bibliographical references (p. 363-382) and index.
This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.
0534562639 (pbk.)
2003-104097
Public relations.
HM1221 / .N48 2004
659.2