This is PR : (Record no. 16978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01357cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000003408 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081223s2004 caua |b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003-104097 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534562639 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040116 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006211213 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 201006211212 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200812240922 |
| Level of effort used to assign classification | musallam |
| -- | 200812230831 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .N48 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 9 (RLIN) | 31417 |
| 245 10 - TITLE STATEMENT | |
| Title | This is PR : |
| Remainder of title | the realities of public relations / |
| Statement of responsibility, etc. | Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, CA : |
| Name of publisher, distributor, etc. | Wadsworth/Thomson Learning, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 418 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 363-382) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 18053 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turk, Judy VanSlyke. |
| 9 (RLIN) | 38111 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kruckeberg, Dean. |
| 9 (RLIN) | 38112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HM1221 .N48 2004 | 7709 | 21/12/2024 | 1 | 21/12/2024 | Books |