Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising / Lois K. Geller.
Material type:
TextSeries: A fifty-minute series bookPublication details: Menlo Park, CA : Crisp Pub., c1998.Description: x, 110 p. : ill. ; 26 cmISBN: - 156052474X (pbk.)
- 658.8/72 22
- HF5415.126 .G448 1998
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415.126 .G448 1998 (Browse shelf(Opens below)) | 1 | Available | 944 |
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| HF5415.126 .D381992 The Essential Guide to Database Marketing / | HF5415.126 .D381992 The Essential Guide to Database Marketing / | HF5415.126 .F47 1995 Successful Direct Mail in a Week / | HF5415.126 .G448 1998 Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising / | HF5415.126 .S757 1996 Successful Direct Marketing Methods / | HF5415.126 .S757 1996 Successful Direct Marketing Methods / | HF5415.1265 .A26 2008 التسويق الالكتروني/ |
Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word
This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.
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