Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising /
Geller, Lois K., 1944-
Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising / Lois K. Geller. - Menlo Park, CA : Crisp Pub., c1998. - x, 110 p. : ill. ; 26 cm. - A fifty-minute series book .
Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word
This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.
156052474X (pbk.)
98-070114
Direct marketing.
Advertising, Direct-mail.
HF5415.126 / .G448 1998
658.8/72
Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising / Lois K. Geller. - Menlo Park, CA : Crisp Pub., c1998. - x, 110 p. : ill. ; 26 cm. - A fifty-minute series book .
Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word
This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.
156052474X (pbk.)
98-070114
Direct marketing.
Advertising, Direct-mail.
HF5415.126 / .G448 1998
658.8/72