Direct Marketing Techniques : (Record no. 10356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01439cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001844 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980406s1998 caua | 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98-070114 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 156052474X (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040056 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002281147 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811121356 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811101318 |
| Level of effort used to assign classification | musallam |
| -- | 200811101317 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .G448 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Geller, Lois K., |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 25125 |
| 245 10 - TITLE STATEMENT | |
| Title | Direct Marketing Techniques : |
| Remainder of title | Building Your Business Using Direct Mail and Direct Response Advertising / |
| Statement of responsibility, etc. | Lois K. Geller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Menlo Park, CA : |
| Name of publisher, distributor, etc. | Crisp Pub., |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 110 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | A fifty-minute series book |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 9 (RLIN) | 1276 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, Direct-mail. |
| 9 (RLIN) | 20209 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 2.60 | HF5415.126 .G448 1998 | 944 | 21/12/2024 | 1 | 5.20 | 21/12/2024 | Books |