Consumer behavior : building marketing strategy / Del I.Hawkins and David L. Mothersbaugh.
Material type: TextPublication details: Boston: McGraw-Hill Irwin, 2010Description: xxii, 778 p.: ill; 28 cmISBN:- 9780070171008
- HF5415.33 .U6 H38 2010
Item type | Current library | Copy number | Status | Barcode | |
---|---|---|---|---|---|
Books | Library First Floor | 1 | Available | 16400 | |
CD's | Library Ground Floor | 1 | Available | 00016400 |
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