Consumer behavior : building marketing strategy / (Record no. 8176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000011863 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130226 | 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070171008 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040224 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| -- | 201302260848 |
| -- | laila |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.33 .U6 H38 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 9954 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy / |
| Statement of responsibility, etc. | Del I.Hawkins and David L. Mothersbaugh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 778 p.: |
| Other physical details | ill; |
| Dimensions | 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 5863 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh,David L. |
| 9 (RLIN) | 20348 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | CD's |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 27.30 | 16400 | 21/12/2024 | 1 | 54.60 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | Ground Floor | 21/12/2024 | 00016400 | 21/12/2024 | 1 | 21/12/2024 | CD's |