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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I.Hawkins and David L. Mothersbaugh. - Boston: McGraw-Hill Irwin, 2010 - xxii, 778 p.: ill; 28 cm.

ISBN: 9780070171008

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.33 .U6 H38 2010

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