The Marketing Plan : A Practitioner's Guide / John Westwood.

By:

Westwood, John, 1947-

Material type: Text

TextPublication details: London : Kogan Page, 1990 (1992 printing)Description: 217 p. : ill. ; 24 cmISBN:

0749407867 :

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 .W48 1990

Summary: A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415.13 .W48 1990 (Browse shelf(Opens below))	1	Available	1306
Books	Library First Floor	HF5415.13 .W48 1990 (Browse shelf(Opens below))	2	Available	919

Includes bibliographical references (p. [209]) and index.

A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.

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The Marketing Plan : A Practitioner's Guide / John Westwood.

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