Successful Direct Marketing Methods / Bob Stone.

By:

Stone, Bob, 1918-2007

Material type: Text

TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1994.Edition: 5th edDescription: xvii, 654 p. : ill. ; 24 cmISBN:

0844235105

Subject(s):

Direct marketing

DDC classification:

658.8/4 20

LOC classification:

HF5415.126 .S757 1996

Summary: $a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415.126 .S757 1996 (Browse shelf(Opens below))	1	Available	2726
Books	Library First Floor	HF5415.126 .S757 1996 (Browse shelf(Opens below))	2	Available	2727

Includes index.

$a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.

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Successful Direct Marketing Methods / Bob Stone.

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