Successful Direct Mail in a Week / Liz Ferdi

By:

Ferdi, Liz

Contributor(s):

Institute of Management (Great Britain)

Material type: Text

TextPublication details: London : Headway, 1995Description: 96 p : ill ; 20 cmISBN:

0340627417

Subject(s):

LOC classification:

HF5415.126 .F47 1995

Summary: Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415.126 .F47 1995 (Browse shelf(Opens below))	1	Available	715

At head of cover: Institute of Management

Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques.

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Successful Direct Mail in a Week / Liz Ferdi

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