Successful Direct Mail in a Week /
Ferdi, Liz.
Successful Direct Mail in a Week / Liz Ferdi - London : Headway, 1995 - 96 p : ill ; 20 cm
At head of cover: Institute of Management
Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques.
0340627417
Marketing--Great Britain
Advertising, Direct-mail--Great Britain
HF5415.126 / .F47 1995
Successful Direct Mail in a Week / Liz Ferdi - London : Headway, 1995 - 96 p : ill ; 20 cm
At head of cover: Institute of Management
Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques.
0340627417
Marketing--Great Britain
Advertising, Direct-mail--Great Britain
HF5415.126 / .F47 1995