Successful Direct Mail in a Week / (Record no. 23260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01077cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001894 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081111s1995 enk | 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0340627417 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040100 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002230921 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811121306 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811111441 |
| Level of effort used to assign classification | musallam |
| -- | 200811111438 |
| -- | musallam |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .F47 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferdi, Liz. |
| 9 (RLIN) | 49204 |
| 245 10 - TITLE STATEMENT | |
| Title | Successful Direct Mail in a Week / |
| Statement of responsibility, etc. | Liz Ferdi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Headway, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 96 p : |
| Other physical details | ill ; |
| Dimensions | 20 cm |
| 500 ## - GENERAL NOTE | |
| General note | At head of cover: Institute of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Great Britain |
| 9 (RLIN) | 49205 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, Direct-mail |
| Geographic subdivision | Great Britain |
| 9 (RLIN) | 49206 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Management (Great Britain) |
| 9 (RLIN) | 727 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 5.60 | HF5415.126 .F47 1995 | 715 | 21/12/2024 | 1 | 11.20 | 21/12/2024 | Books |