This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.

By:

Newsom, Doug

Contributor(s):

Material type: Text

TextPublication details: Belmont, CA : Wadsworth/Thomson Learning, c2004.Edition: 8th edDescription: xii, 418 p. : ill. ; 25 cmISBN:

0534562639 (pbk.)

Subject(s):

Public relations

DDC classification:

659.2 22

LOC classification:

HM1221 .N48 2004

Summary: This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HM1221 .N48 2004 (Browse shelf(Opens below))	1	Available	7709

Includes bibliographical references (p. 363-382) and index.

This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.

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This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.

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