E-Marketing : Improving Marketing Effectiveness in a Digital World / Malcolm MacDonald and Hugh Wilson.
Material type: TextSeries: Management research in practicePublication details: New Delhi : Pearson Education, 1999.Description: xv, 163 p. : ill. ; 30 cmISBN:- 8178082292
- HF5415.1265 .M336 1999
Copublished by Cranfield University School of Management.
Includes bibliographical references and index.
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