E-Marketing (Record no. 13539)
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000 -LEADER | |
---|---|
fixed length control field | 01096nam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | vtls000001247 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | VRT |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250102223849.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 081026s1999 enka | 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8178082292 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
Level of rules in bibliographic description | 201402040052 |
Level of effort used to assign nonsubject heading access points | VLOAD |
Level of effort used to assign subject headings | 201102201247 |
Level of effort used to assign classification | noor |
Level of effort used to assign subject headings | 200811121309 |
Level of effort used to assign classification | venkatrajand |
Level of effort used to assign subject headings | 200810261353 |
Level of effort used to assign classification | venkatrajand |
-- | 200810261349 |
-- | venkatrajand |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1265 |
Item number | .M336 1999 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | McDonald, Malcolm. |
9 (RLIN) | 31486 |
245 10 - TITLE STATEMENT | |
Title | E-Marketing |
Remainder of title | : Improving Marketing Effectiveness in a Digital World / |
Statement of responsibility, etc. | Malcolm MacDonald and Hugh Wilson. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Pearson Education, |
Date of publication, distribution, etc. | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 163 p. : |
Other physical details | ill. ; |
Dimensions | 30 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | Management research in practice |
9 (RLIN) | 31487 |
500 ## - GENERAL NOTE | |
General note | Copublished by Cranfield University School of Management. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Data processing. |
9 (RLIN) | 31488 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Electronic commerce. |
9 (RLIN) | 804 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
9 (RLIN) | 5361 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wilson, Hugh. |
9 (RLIN) | 31489 |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Cranfield School of Management. |
9 (RLIN) | 31490 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Suppress in OPAC | No |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 2.50 | HF5415.1265 .M336 1999 | 256 | 21/12/2024 | 2 | 5.00 | 21/12/2024 | Books | |||||
Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 2.50 | HF5415.1265 .M336 1999 | 257 | 21/12/2024 | 1 | 5.00 | 21/12/2024 | Books | |||||
Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.1265 .M336 1999 | 10188 | 21/12/2024 | 3 | 21/12/2024 | Books |