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E-Marketing : Improving Marketing Effectiveness in a Digital World /

McDonald, Malcolm.

E-Marketing : Improving Marketing Effectiveness in a Digital World / Malcolm MacDonald and Hugh Wilson. - New Delhi : Pearson Education, 1999. - xv, 163 p. : ill. ; 30 cm. - Management research in practice .

Copublished by Cranfield University School of Management.

Includes bibliographical references and index.

ISBN: 8178082292

Subjects--Topical Terms:
Marketing--Data processing.
Electronic commerce.
Internet marketing.

LC Class. No.: HF5415.1265 / .M336 1999

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E-Marketing : Improving Marketing Effectiveness in a Digital World /

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