AMA Complete Guide to Small Business Marketing / Kenneth J. Cook.
Material type:
TextPublication details: Lincolnwood, Ill. : American Marketing Association : NTC Business Books, c1993.Description: xiv, 162 p. : ill. ; 24 cmISBN: - 0844235903
- 658.8 20
- HF5415.1 .C595 1993
Contents:
Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415.1 .C595 1993 (Browse shelf(Opens below)) | 1 | Available | 917 |
Includes bibliographical references (p. 112-113) and index.
Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans.
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