AMA Complete Guide to Small Business Marketing /
Cook, Kenneth J.
AMA Complete Guide to Small Business Marketing / Kenneth J. Cook. - Lincolnwood, Ill. : American Marketing Association : NTC Business Books, c1993. - xiv, 162 p. : ill. ; 24 cm.
Includes bibliographical references (p. 112-113) and index.
Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans.
0844235903
92-018353
Small business marketing.
HF5415.1 / .C595 1993
658.8
AMA Complete Guide to Small Business Marketing / Kenneth J. Cook. - Lincolnwood, Ill. : American Marketing Association : NTC Business Books, c1993. - xiv, 162 p. : ill. ; 24 cm.
Includes bibliographical references (p. 112-113) and index.
Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans.
0844235903
92-018353
Small business marketing.
HF5415.1 / .C595 1993
658.8