AMA Complete Guide to Small Business Marketing / (Record no. 10371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01005cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001921 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081112s1993 ilua |b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92-018353 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844235903 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202301221022 |
| Level of effort used to assign nonsubject heading access points | shakra |
| Level of effort used to assign subject headings | 201402040059 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200811161134 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811120936 |
| -- | alawaid |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1 |
| Item number | .C595 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cook, Kenneth J. |
| Fuller form of name | (Kenneth Joseph) |
| 9 (RLIN) | 25154 |
| 245 10 - TITLE STATEMENT | |
| Title | AMA Complete Guide to Small Business Marketing / |
| Statement of responsibility, etc. | Kenneth J. Cook. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill. : |
| Name of publisher, distributor, etc. | American Marketing Association : |
| -- | NTC Business Books, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 162 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 112-113) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing. |
| 9 (RLIN) | 25155 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Small business marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 19.00 | HF5415.1 .C595 1993 | 917 | 21/12/2024 | 1 | 38.00 | 21/12/2024 | Books |