Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising / Lois K. Geller.

By:

Geller, Lois K, 1944-

Material type: Text

TextSeries: A fifty-minute series bookPublication details: Menlo Park, CA : Crisp Pub., c1998.Description: x, 110 p. : ill. ; 26 cmISBN:

156052474X (pbk.)

Subject(s):

DDC classification:

658.8/72 22

LOC classification:

HF5415.126 .G448 1998

Contents:

Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word

Summary: This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415.126 .G448 1998 (Browse shelf(Opens below))	1	Available	944

This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.

There are no comments on this title.

to post a comment.

Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising / Lois K. Geller.

Contact Us

Library Hours