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Basic Marketing : A Global-Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Library (4).

2.
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Consumer Behavior : Implications for Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: The Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Library (2)Call number: HF5415.33.U6 H38 1995, ...

3.
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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: Library (1)Call number: HF5821 .B62 1994.

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